Grand Union takes on brief to revamp the Army's websites

Be the first to comment

The British Army has appointed Grand Union to redesign its websites and is planning to issue a brief for its digital strategy account.

Grand Union, which triumphed in a pitch against undisclosed agencies, will create an online identity for the Army.

The Army currently runs a series of sites ranging from ArmyNet, its internal communications portal, to recruitment and individual regiment sites.

It is now expected to issue a brief to find an agency to advise it on digital strategy through COI.

Neither pitch will affect Publicis' hold on the above-the-line business.

The agency recently made digital a key part of its "Everest West Ridge" campaign, which saw soldiers film their attempt to climb to the summit of Mount Everest.

Grand Union was unavailable for comment. COI confirmed a strategy brief would be issued soon.



Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites


Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published