'Gratuitous' university catalogue photo escapes ban

LONDON - A promotional image of a partially dressed woman in a catalogue for Jack Wills University Outfitters has escaped a ban by the Advertising Standards Authority.

ASA ...dismissed complaints over nude image
ASA ...dismissed complaints over nude image

The photograph featured the young woman sitting on a bed wearing only knickers, with one of her breasts visible.

One person complained that the ad, produced in-house, was unnecessarily explicit and said it was offensive and inappropriate for display in a catalogue whose target audience was mainly teenagers.

Jack Wills said its target market was university students aged between 18 and 22, with 18 being the minimum age to sign up for the catalogue.

The brand said it had not received any other complaints about the image, and said such images were not intended to offend and were generally well-received by their target audience.

The ASA noted the minimum age of recipients to be 18, and although the woman’s breast was visible, it was largely covered by her hair and the pose did not appear to be overly provocative.

The ASA did not find the image to be overtly sexual in content and was unlikely to cause widespread offence given its target audience. No further action was deemed necessary.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now


BBH deputy ECD Caroline Pay exits

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published