Gravity Road scoops Design Museum brief

The Design Museum, founded by Sir Terence Conran, has appointed Gravity Road as its lead agency ahead of its relocation to Kensington, London, in 2016.

Gravity Road scoops Design Museum brief

The independent agency will develop the Design Museum’s strategy, creative work and content for the relaunch.

Gravity Road’s appointment follows a competitive pitch that also included The Beautiful Meme and 101. Creature London pulled out of the process.

The pitch panel included Conran, Deyan Sudjic, the director of the museum, and Sir John Hegarty, a trustee.

Hegarty said: "With a limited budget we were looking for an idea that launched our new space, establishing the museum globally as the worlds definitive Design Museum.

"Gravity Road presented an idea that did just that. The museum is really exciting to be working with them on developing their thinking."

The Design Museum is moving from Shad Thames, near Tower Bridge, to the former Commonwealth Institute building in 2016.

Sudjic added: "We were charmed by Gravity Road, they understood what we are trying to do, and they made it clear that this wasn't going to be just another job for them."

Last week, Gravity Road hired Katie Lee, the managing director of Leo Burnett London, in the same role.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More