Grazia enlists Florence Welch for augmented reality issue

LONDON - Grazia, the fashion glossy, is releasing an augmented reality 3D issue tomorrow (23 March), with Florence and The Machine virtually singing and dancing from the front cover.

Grazia readers can hold up the cover of the issue to a webcam or iPhone to watch Florence Welch perform her hit song 'You've got the love' in 3D.

Readers of the Bauer Media weekly title will also be able to view spring's fashion trends in 360 degrees via AR, and there is a demonstration of how to apply this season's "smoky eye" make-up.

Banana Republic is running an augmented reality spring campaign for its chinos range in the magazine.

Jane Bruton, editor in chief of Grazia, said: "This will be a stunning issue of Grazia for readers to experience. We are particularly proud to have secured such an amazing talent as Florence to help bring the magazine to life in such a spectacular way to our readers."

In the latest set of ABCs, Grazia saw a slight circulation rise year on year of 1.1%, to 229,732, for the period July to December 2009.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More