Grazia enlists Florence Welch for augmented reality issue

LONDON - Grazia, the fashion glossy, is releasing an augmented reality 3D issue tomorrow (23 March), with Florence and The Machine virtually singing and dancing from the front cover.

Grazia readers can hold up the cover of the issue to a webcam or iPhone to watch Florence Welch perform her hit song 'You've got the love' in 3D.

Readers of the Bauer Media weekly title will also be able to view spring's fashion trends in 360 degrees via AR, and there is a demonstration of how to apply this season's "smoky eye" make-up.

Banana Republic is running an augmented reality spring campaign for its chinos range in the magazine.

Jane Bruton, editor in chief of Grazia, said: "This will be a stunning issue of Grazia for readers to experience. We are particularly proud to have secured such an amazing talent as Florence to help bring the magazine to life in such a spectacular way to our readers."

In the latest set of ABCs, Grazia saw a slight circulation rise year on year of 1.1%, to 229,732, for the period July to December 2009.