The great agency cake-off

TK Maxx communicated its brand values through the tasty medium of cake at the Oystercatchers Macmillan cake contest.

TK Maxx: fund raising is obviously a piece of cake for the high-street retailer
TK Maxx: fund raising is obviously a piece of cake for the high-street retailer

More than 40 teams from agencies and advertisers took part, and we particularly like the efforts of TK Maxx.

It not only went on-brand with red and white creation, but added a sign saying "always up to 60 per cent less". Which, taken literally, probably explains why the cake is incomplete.

Together with other events at the coffee morning, a hefty total of £10,000 was raised for the cancer charity Macmillan.

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