Great British Racing "QIPCO British Champions Day" by Dark Horses

Dark Horses, the sports marketing shop co-owned by Lucky Generals, has launched a campaign for QIPCO British Champions Day to establish the race as one of the UK's premier social sporting events.

The new design brings to life the action and drama of the day, which will take place on 21 October. It will run across print, digital, social media and outdoor sites at the Ascot racecourse.