What’s the average attention span of a human being in 2016? Believe it or not, it’s a mere eight seconds – one second less than a goldfish, apparently.
As a consequence brands need to work harder than ever to achieve meaningful cut-through. The noise of the multi-channel landscape means consumers have more calls on their attention than ever in human history.
And advertisers need to marry brilliant ideas with trusted media. As Millward Brown demonstrated in its Moments that Matter study, messages that sit within valued magazine content help build sustainable brand growth like no other medium.
We’re Immediate Media Co. Our success and our growth are based on the relevance of our brands to our super engaged audiences. We reach over 18 million consumers every month – delivering our special interest content across an array of platforms through brands as diverse as Radio Times, BBC Good Food and Bike Radar.
Our content creators share the passions of the consumers they serve – it makes our brands incredibly relevant. And that creates amazing trust. Trust that holds attention – and allows our commercial partners to interact with our audiences in a unique and impactful way.
Unlocking the full potential for commercial partners is the catalyst for Imagine – our new creative and content studio.
Imagine is our new creative commercial hub with access to our award-winning content teams, videographers and creative studio. It delivers partnerships that live through our brands, while also executing stand-alone content and creative work.
To celebrate Imagine’s arrival – and in partnership with Campaign – we’re challenging media agencies to enter a competition to find the Great Minds of 2016.
The challenge: Media agencies must come up with the most creative and innovative media campaign for one of their clients using the scale and breadth of Immediate’s brands, channels and audiences.
The winning campaign will scoop £150k worth of media space and production costs towards the campaign, with free effectiveness research to measure how impactful it is. In addition the winning team will also win a chef’s table experience, worth around £5,000.
The deadline for entries is Friday 29th July, 2016. Entries will be judged by a panel of industry judges including Duncan Tickell, MD of Advertising at Immediate, Sue Todd, CEO of Magnetic and Nathan McDonald, co-founder of We Are Social.
Now put your smartphone down and crack on!