AdvertiserGreat Ormond Street Hospital
AgencyBrothers and Sisters
SectorGovernment / Non-profit, Charities, Healthcare, Media / Entertainment Brands and Sport brands
Four Arsenal players don mascot costumes in support of Great Ormond Street Hospital Children's Charity in this new pro bono campaign from Brothers and Sisters.
Arsenal FC will be dedicating its Premier League match on 29 November to the charity while the teams’ players, directors and staff will each be donating a day’s wages to help raise funds for the hospital.
Eastenders actress, Gooner and former Great Ormond Street patient, Barbara Windsor MBE provides a voiceover for the spot which will appear on www.beagoonerbeagiver.org.
It will also be seeded to various online communities in the run-up to the matchday, with the hope that supporters will join in and donate through the site.
The work is also supported by an outdoor ad campaign across London.