The Great Outdoors: Louise Sloper, head of art, BMB London

Campaign talks to top creatives about the creative power and potential of digital out-of-home - from London and Cannes

Louise Sloper, head of art, BMB


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1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

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