Ocean Outdoor

The Great Outdoors: Sean Kinmont, co-founder & creative director of 23red

As the global spotlight turns on creativity in the run-up to Cannes, Campaign and DOOH specialists, Ocean, talk to top creatives about the creative power and potential of digital out-of-home - from London and Cannes

Sean Kinmont, co-founder & creative director, 23red 

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1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

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