Greaves quits post at Independent for Hotdog movie title

I Feel Good, which this week launches its first title Hotdog, has poached an ad manager from The Independent.

I Feel Good, which this week launches its first title Hotdog, has

poached an ad manager from The Independent.



Victoria Greaves, arts and entertainment manager at the newspaper, will

join on 18 June and will report to advertising director Anna Hyde.



Greaves, who has been at The Independent for two-and-a-half years,

recently pulled off a coup in getting Diesel into the Reality magazine.

She previously worked with Hyde at Mixmag.



She will join account manager Carole Harries, who was recruited from

Emap last month. Harries has worked alongside Hyde on The Face and

Arena.



Hyde is still seeking a sales executive.



Hotdog is a monthly film magazine aimed at 18- to 40-year-old men ’who

watch too many movies and do Sean Connery impersonations’, according to

Hyde.



The 132-page first issue, out on 26 May, carries 22 pages of advertising

for clients such as Full Circle, Renault, Tag Heuer, Panasonic, Black

Star and Warner Home Video.



The cover price for the first issue has been cut to pounds 1.50, which

will rise to pounds 2.75 for the second issue. The print run is 200,000

with a settle-down sales target of 60,000.



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