Greeks break records in Olympic sponsorship

A Greek bank has become the highest-paying sponsor of the Olympic Games following its £43m contribution to the Athens 2004 games.

A Greek bank has become the highest-paying sponsor of the Olympic Games following its £43m contribution to the Athens 2004 games.

Privately-owned Alpha bank has paid three times the minimum amount requested and double what the Sydney games' sponsor paid.

Athinaiki Brewery has paid £10m in cash - 20% over the minimum payment - to become a sponsor. This tops all previous brewery sponsorship and is more than three times the amount paid by a brewery sponsor.

The two join Swatch and Greek telecoms company OTE, which has earmarked £31.25m to the games according to Athoc, the organisers of the Athens games.

Marketing director for the International Olympic Committee Michael Payne said: "This is a phenomenal result and clear evidence of the confidence that the business community has for the 2004 games. The sponsorship will set new standards for Olympic marketing."

Athoc has divided sponsorship into three levels - major national sponsor, official supporter and official supplier. In Sydney, 100 companies were involved in sponsoring the games, and 200 paid to be associated with the games in Atlanta.





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