Green & Black's doubles marketing spend

Green & Black's, the organic chocolate brand, is doubling its marketing spend to £1.3m this year in a concerted effort to target "foodies".

Green & Black's: press campaign targets foodies
Green & Black's: press campaign targets foodies

As part of its marketing investment in the brand, Green & Black's is undertaking a press campaign, created by Brave, which uses the new strapline "Inspiring Taste".

The campaign kicks off today (7 March) and will run in a number of publications, including Olive, BBC Good Food, and weekend supplements including The Sunday Telegraph's Stella and The Sunday Times Magazine.

Executions of the ads feature photographs of a partially unwrapped, broken Green & Black's chocolate bar and a headline that has been designed to pique interest of food-loving consumers. Detailed tasting notes complete the ad.

The premium chocolate brand's latest campaign follows the theme of "taste", which last year launched a high-profile search for a chocolate-tasting assistant.

Guillaume Brochen, Green & Black's managing director, said: "We've made the decision to feature our famous bars broken into pieces for the first time every, allowing us to really showcase the inclusions and demonstrate the product's taste credentials."

Green & Black's, the organic chocolate brand, is doubling its marketing spend to £1.3m this year in a concerted effort to target

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More