Mother has created its first advertising campaign for Green & Black’s since picking up the business last year. The print and outdoor activity gives the different flavours unique personalities. Each execution features the headline: "This is not a chocolate bar." The Butterscotch bar is pictured lying on a sunlounger and referred to as "the golden one", while the Spiced Chilli bar is shown wearing nipple tassels and called "the exotic one". The campaign was shot by Carl Kleiner.