Green Room Retail wins Lacoste tennis brief

LONDON - Green Room Retail, the Birmingham-based retail design agency, has won a brief from a Lacoste licensee to work on its forthcoming vintage tennis campaign.

Pentland Chaussures, owner of the global footwear licence for Lacoste, appointed Green Room Retail after a three-way pitch.

The agency will now create point-of-purchase installations, window displays and other promotional materials promoting the Lacoste tennis range.

They will appear in Lacoste stores and concessions throughout Europe by the end of the year.

Green Room Retail also works for brands including Levi's, Nike, Omega, Nokia and Umbro.

The Lacoste legend was born in 1927, when tennis star René Lacoste revolutionised mens' fashion replacing the classical woven fabric, long-sleeved and starched shirts on the courts with what has now become the classic Lacoste polo shirt.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published