Greene King 'crafted for the moment' by Grey London

Grey London has created a TV campaign for Greene King, its first work for the brand since picking up the business late last year.

The film aims to create a more contemporary image for the British cask ale brewery.

The "crafted for the moment" spot was filmed in a real Greene King pub, The Hornsey Tavern in North London.

It was directed by Josh Cole through Hungry Man, with post-production by The Moving Picture Company. The soundtrack to the spot, Country Song, is by the 18-year-old singer Jake Bugg.