GreenFingers.com to sponsor garden shows on UK Style

Lifestyle channel UKTV has clinched a sponsorship deal with GreenFingers.com, the gardening website.

Lifestyle channel UKTV has clinched a sponsorship deal with

GreenFingers.com, the gardening website.



The deal, believed to be worth around pounds 250,000, covers all of UK

Style’s gardening programmes and will take effect from November.



UK Style’s gardening portfolio, housed under the brand name Cutting Hedge

TV, consists of BBC productions such as Ground Force, Home Front in the

Garden and Gardening Neighbours.



Gareth Vaughan Jones, communications manager at Flextech, negotiated the

deal with GreenFingers’ media agency Equinox Communications. Media buying

was handled by Zenith.



The animated credits for GreenFingers were created and produced on behalf

of UKTV by BBC Creative Services and consist of traditional sponsorship

credits and break bumpers.



Vaughan Jones said: ’A brand like GreenFingers matches perfectly with UK

Style’s audience profile. UK Style attracts more than three million

viewers a month and is an excellent way of reaching viewers interested in

lifestyle programmes.’



UK Style is available on cable and satellite platforms as part of the UKTV

network, a joint venture between the BBC and Flextech.



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