Greenpeace attacks Nestlé with 'Kit Kat' viral

LONDON - Greenpeace has launched a shocking viral as part of a campaign against Nestlé to highlight the company's use of palm oil, the farming of which, the charity claims, is destroying the habitat of orangutans.

Greenpeace: protesters outside the Nestlé HQ
Greenpeace: protesters outside the Nestlé HQ

Protesters yesterday descended on Nestlé's Croydon headquarters to highlight a report by Greenpeace that claims the confectionery giant uses palm oil from Sinar Mas Group, the biggest and most destructive palm oil producer.

Greenpeace says the palm oil from the supplier was used in Nestlé products such Kit Kat, and the brand was therefore involved in destroying the rainforest and endangering orangutans.

However Nestlé has hit back at the claims in a statement outlining that it does not use palm oil from the Sinar Mas Group for any of its products, including Kit Kat.

The statement said: "Nestlé recently undertook a detailed review of its supply chain to establish the source of its palm oil supplies, and we have made a commitment to using only 'certified sustainable palm oil' by 2015, when sufficient quantities should be available."

Greenpeace, however, has posted a graphic viral video on its website that shows an office worker opening a Kit Kat, but biting into an orangutan's finger before smearing the blood across his face. The text on screen reads: "Have a break? Give the orangutan a break."

The video posted on YouTube was believed to have been taken down by the charity after Nestlé complained the ad infringed its copyright.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published