Greenpeace film spotlights the 'nightmare' of the Arctic dream

Greenpeace is highlighting the destructive impact that fishing trawlers have on the Arctic Ocean with a film entitled 'The Little Explorer.'

Greenpeace campaign is to Save the Arctic
Greenpeace campaign is to Save the Arctic

The campaign, part of Save the Arctic initiative, is calling on companies to stop destructive fishing in the northern Barents Sea and the waters around Svalbard, to protect the ecosystem.

The 90-second ad shows a child playing and dreaming of exploring the Arctic. It ends with the statement "The Arctic dream is becoming a nightmare."

Greenpeace is also calling for retailers and food brands to no longer use suppliers that engage in destructive fishing in these waters. It is also calling for the Norwegian government to create a ‘Marine Protected Area’.

The film follows the Cannes Lions and D&AD award-winning 'Everything is NOT Awesome' video, which resulted in Lego ending a fifty-year partnership with Shell.

Isadora Wronski, Arctic campaigner at Greenpeace, said: "The success with Everything is NOT Awesome showed how impactful online video content can be to raise awareness of important issues globally, and drive real engagement. It is vital to secure the future of the Arctic Ocean’s fragile ecosystem, and this video will get that message across to millions worldwide."

Brand: Greenpeace

Agency: Don’t Panic

 

Topics

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More