Greenpeace launches animated ad

Greenpeace has used computer animation for a campaign to raise awareness of global warming and highlight the links with the use of fossil fuels.

Greenpeace has used computer animation for a campaign to raise

awareness of global warming and highlight the links with the use of

fossil fuels.



The multimedia production company, UCM, has created a 100-second cinema

commercial called ’Altantic frontier’ which links planned oil

exploration of the North East Atlantic to the rise in global

warming.



It opens on a radar map that locates the ’Atlantic frontier’, before

switching to scenes beneath the ocean as seen by a squid.



The squid’s eye-view shows shoals of fish swimming by, until another

squid approaches, and the two start playing together.



The descent of an oil drill head, however, interrupts their games, and

the squid is sucked up to the surface through the drill and consumed by

the flare flame of the oil platform above.



Through the raging flames we see the a model of the earth which is

spinning and slowly changing colour from a calm blue-green to a burning

red. A caption reads, ’Within the earth is all the oil we need ... to

set the world on fire.’



The endline informs the viewer of the ’UK Met Office climate model

prediction from 1997 to 2050: warming effect of man-made greenhouse

gases will double.’



Breaking nationally on 23 June, the commercial will be supported by a

new Website which has been developed by the online company, Knowhaus.

The Website transports its users to 2050 where the devastating results

of unchecked climate change are shown

(www.greenpeace.org.UK/atlantic).



Chris Rose, the deputy executive director of Greenpeace, said: ’We hope

this ad will make people think about the futility of searching for new

oil.



Time is running out for the climate and that has to be addressed with a

withdrawal from new oil exploration.’



’Atlantic frontier’ was written, produced and Designed by Nick Gallie

and Lloyd Shaer of UCM, with animation by AMGFX.