Greenpeace has used computer animation for a campaign to raise
awareness of global warming and highlight the links with the use of
The multimedia production company, UCM, has created a 100-second cinema
commercial called ’Altantic frontier’ which links planned oil
exploration of the North East Atlantic to the rise in global
It opens on a radar map that locates the ’Atlantic frontier’, before
switching to scenes beneath the ocean as seen by a squid.
The squid’s eye-view shows shoals of fish swimming by, until another
squid approaches, and the two start playing together.
The descent of an oil drill head, however, interrupts their games, and
the squid is sucked up to the surface through the drill and consumed by
the flare flame of the oil platform above.
Through the raging flames we see the a model of the earth which is
spinning and slowly changing colour from a calm blue-green to a burning
red. A caption reads, ’Within the earth is all the oil we need ... to
set the world on fire.’
The endline informs the viewer of the ’UK Met Office climate model
prediction from 1997 to 2050: warming effect of man-made greenhouse
gases will double.’
Breaking nationally on 23 June, the commercial will be supported by a
new Website which has been developed by the online company, Knowhaus.
The Website transports its users to 2050 where the devastating results
of unchecked climate change are shown
Chris Rose, the deputy executive director of Greenpeace, said: ’We hope
this ad will make people think about the futility of searching for new
Time is running out for the climate and that has to be addressed with a
withdrawal from new oil exploration.’
’Atlantic frontier’ was written, produced and Designed by Nick Gallie
and Lloyd Shaer of UCM, with animation by AMGFX.