Greenpeace says save the bees or humans will die

"Save the humans" reads a plaque held by a pair of bees stood on a pavement as a person walks past. The insects' banners show they are protesting on behalf of Greenbees.

"No bees no food" reads a mini hot air balloon floating in a corner shop.

Greenpeace is raising awareness of the damage of pesticide in this new execution, which shows bees mobilizing to protest against the use of chemicals.

The organisation says these chemicals endanger not only the livelihood of bees but also food production for humans, as it claims one third of all food production relies on the pollinating role of bees.

Brand: Greenpeace

Director: Daniel Bird

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More