Greggs appoints Gratterpalm to advertising account

LONDON - Bakery chain Greggs has appointed Gratterpalm to handle its £2m advertising account without a pitch.

Greggs appoints Gratterpalm to advertising account

Gratterpalm, which has been briefed to develop a campaign for 2010, replaces Propaganda, which had held the business since 2006. Greggs' current ad campaign stars comedian Paddy McGuinness.

Greggs said the appointment was intended to integrate its communications strategy; it has worked with Gratterpalm on in-store design projects since 2008.

In October, the bakery chain announced plans to add a further 600 shops to its 1400-strong network of outlets. In August, Greggs posted a pre-tax profit of £16.5m for the first six months of the year, an increase of 7.3%.




Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published