Greggs launches Christmas song writing competition

Greggs, the high street bakery, has launched a Christmas song writing competition in a bid to engage its customers online.

Greggs: launches song writing competition
Greggs: launches song writing competition

The competition, devised by digital agency Steel, asks songwriters to create a Greggs Christmas song and submit it on the baker's Facebook page.

Lyrics have to be written to the tune of a famous Christmas carol. The winning song will be made into an e-Christmas card and shared on the Facebook page.

Five entrants will also be selected to win one free Greggs lunch every week for a year.

Newcastle-based Greggs was founded in 1939 and has 1,450 stores in the UK.

In February this year, Greggs rolled out a £4m integrated campaign, created by Gratterpalm, including a TV ad featuring real Greggs employees.

Scott Jefferson, the baker's customer and marketing director, was recently poached by pet store chain Pets at Home, to become its new marketing director.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published