Greggs seeks digital agency

Greggs, the bakery chain, is looking for agencies to handle its digital and social media account.

Greggs: promotes its hotdogs in New York
Greggs: promotes its hotdogs in New York

It is understood the brand wants to reposition its food-on-the-go offering and is looking for a specialist digital agency.

A number of agencies will pitch next week. A decision is expected before Christmas.

Greggs is currently targeting customers who pick up food to consume while out and about, moving away from take-home food.

The chain's food offering is being redeveloped and Gregg's has refurbished hundreds of outlets to appeal to the food-on-the-go market, said the retailer's chairman, Ian Durant, in its annual financial report earlier this year.

In January last year, Greggs launched its first TV campaign in two years. The ads were created by Gratterpalm, with media planning and buying by Carat.

Greggs has not commented on the pitch.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More