Grey in approach to Mellors Reay about merger of agencies

Grey is locked in talks with Tim Mellors and Carol Reay, the founders of its subsidiary agency, Mellors Reay & Partners, about folding the shop into its parent agency.

Grey is locked in talks with Tim Mellors and Carol Reay, the

founders of its subsidiary agency, Mellors Reay & Partners, about

folding the shop into its parent agency.



The performance of Mellors Reay has been solid rather than spectacular

since its relaunch in 1995 and rumours have circulated about the

agency’s future as a standalone brand.



The move is made all the more attractive to Grey by the reputations of

both Mellors and Reay. Both would be expected to take leading roles at

the agency, which has struggled to find a high-profile management team

in the recent past.



If the merger goes ahead, Mellors is likely to run the creative

department with Reay taking a senior general management position. There

is believed to be a 50:50 chance of the merger taking place.



Roger Edwards, the chairman of Grey, refused to comment on the talks and

both Mellors and Reay were unavailable for comment as Campaign went to

press.



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