Grey creates Weather work

Grey is to unveil its debut work for the Weather Channel two months after winning the launch task.

Grey is to unveil its debut work for the Weather Channel two months

after winning the launch task.



The campaign rolls out this Friday with two press executions. The copy

on one reads: ’Our weather doesn’t follow the news, it follows the

weather.’ The second ad reads: ’We can tell you what will happen today

in Coronation Street, Albert Square and Acacia Avenue.’ A white panel at

the bottom of both ads reads: ’The most up-to-date weather

forecast.’



Anne-Marie McGrath, the director of communications at the Weather

Channel, said: ’Weather is the national obsession. Because of this, we

are targeting everyone from grandads to kids.’



The press work was written by Kevin Morris and art directed by Kevin

Ferry with typography by Jazz Garcha. Media is through MediaCom, which

won the task in tandem with its sister agency in a pitch against Walsh

Trott Chick Smith and Rocket.



TV work for the channel will roll out in October, marking the first

anniversary of the channel going on-air. It will go into more depth

about what the Weather Channel can offer viewers.



The work is copy-based, with a simple blue-and-white panel, featuring

the Weather Channel logo.



McGrath added: ’What we loved about this campaign was that the marketing

message was on a leadership theme, saying: ’weather is all we do.’’



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