Grey drops Matthew Clark in anger

Grey has dumped its client, Matthew Clark, accusing the brewer of ’misleading’ the agency over its plans to review the pounds 3 million Blackthorn cider account (Campaign, last week) and has provoked a furious response from the Bristol-based company.

Grey has dumped its client, Matthew Clark, accusing the brewer of

’misleading’ the agency over its plans to review the pounds 3 million

Blackthorn cider account (Campaign, last week) and has provoked a

furious response from the Bristol-based company.



Grey’s managing director, Steve Blamer, said: ’We were a bit misled in

this whole process. This is about principle. I don’t need - and my

agency doesn’t need - that kind of relationship.’



Grey’s resignation brings to an end a four-year relationship with

Matthew Clark and also means that the high-profile Diamond White brand

is now without an agency. Agencies pitching for the Blackthorn account

will now be invited to tender proposals for the Diamond White brief as

well.



Blamer said the agency had been working on a successor to its current

’aliens’ campaign and that the client had expressed support for Grey’s

proposals to him at a meeting in late August, just before he went on

holiday.



’I came back a week later to find that the client was planning on

talking to other agencies and had talked to the press because they were

concerned about putting all their eggs in one basket.’



He said that the agency had decided not to repitch for the business,

explaining: ’Even if we win, we still have the same client, who wants to

be unfaithful to us.’



However, Matthew Clark hit back in a statement in which it said: ’As a

general point, it is the case that a relationship between client and

agency rarely breaks down when good creative work is being generated and

it is the inability of Grey to produce excellent creative work to our

standards - and that can then be executed - which is the nub of the

issue.’



The statement went on to explain that for legal reasons the client was

not satisfied that Grey’s new work could run. It added: ’We did not go

public with this. We responded to media questions.’



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