Grey duo named new deputy ECDs

Grey London has promoted the creative directors Vicki Maguire and Dave Monk to deputy executive creative directors after their success at the Cannes Lions International Festival of Creativity.

Monk (l) and Maguire (r): the former creative directors will support the ECD, Leonard (c)
Monk (l) and Maguire (r): the former creative directors will support the ECD, Leonard (c)

Maguire and Monk will support Grey’s executive creative director, Nils Leonard, in overseeing the agency’s creative work. The pair will also retain their previous responsibilities.

Maguire and Monk created two of Grey’s three Lion-winning campaigns at Cannes this year.

Monk was responsible for the "get involved" campaign for The Sun, which won a bronze Lion, while Maguire devised the British Heart Foundation’s "Vinnie" ad, which won two Lions, including one for Creative Effectiveness.

Leonard said: "Lots of great talent wants to come to Grey London now, so it wouldn’t have been hard to hire externally. But, at Grey, our culture comes first. Grey is about trust, loyalty and growing our own superstars.

Vicki and Dave are not only respected for the work they’ve done, but create energy and people flock to them."

Maguire was named one of the IPA’s Women of Tomorrow in March. She joined Grey in 2009 and is the creative director on the British Heart Foundation account.

She has previously worked at agencies including Wieden & Kennedy, Mojo Sydney and StrawberryFrog.

Monk joined Grey as a creative director in 2010 from Bartle Bogle Hegarty.

He is responsible for the News International account and, in addition to his work on The Sun, created the "fashion royalty" campaign for the relaunch of The Sunday Times Style magazine.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More