Grey employs dogs in TV work to boost revamped Pringles

Grey is unveiling its latest TV ad for the Procter & Gamble brand Pringles in the Big Brother final on 26 July, as it attempts to reach its target audience of young adults.

The 30-second ad, "Dogs night in", builds on the existing "once you pop you can't stop theme, and comes as the brand re-emerges after a £6 million pack redesign. P&G claims that Pringles has more than 50 per cent of the big bag snack market.

The ad shows a group of friends socialising and watching TV. Part of the group is a Jack Russell, who steals a can of Pringles to share with his canine mates in the garden. A Bassett hound helps eat the crisps, while a Dalmation works the decks. Other dogs relax by playing poker.

The spot was written by Anne-Marie Burrows and art directed by Hayden Rogers. It was directed by Alex Winter at Brave Films. Post-production was by Crawford Riley at Glassworks.

Media planning and buying is through MediaCom.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).