Grey helps NHS say ’no’ to non-critical cases at Christmas

Beer mats and bus tickets are being used in a Government-sponsored campaign to ease pressures on the National Health Service over Christmas and the New Year break.

Beer mats and bus tickets are being used in a Government-sponsored

campaign to ease pressures on the National Health Service over Christmas

and the New Year break.



Young men and mothers with small children are being targeted by the

initiative, which encourages people to treat minor ailments themselves

rather than bother hard-pressed hospital casualty departments and busy

GPs. It will run under the theme ’Choose the right remedy this

winter’.



Grey is producing the campaign, its first since being appointed by the

Central Office of Information to handle the pounds 1 million assignment

five months ago.



Pubs, clubs and loos are the chosen routes to get to young men, who are

regarded as the group most likely to abuse NHS facilities. A wider

audience will be reached via 22 million bus tickets, posters in

supermarkets and chemists, and national press ads.



The ads were written by Maxine Formaggi and art directed by Nick

Schon.



Media buying is through MediaCom TMB.



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