Grey launches innovative ad for Toshiba

LONDON - Grey London has released a new ad for Toshiba, building on techniques made famous by The Matrix.

The agency calls the technique ‘timesculpture', and says it is a progression of the "bullet time" technique used in the 1999 film.

But whereas The Matrix used a 3-D rotation of a still image, the new ad uses a similar technique with moving images.

The ad was shot on 200 Toshiba Gigashot cameras, which Grey claims is the largest number of cameras ever used in a film sequence.

The production company The Mill used an immense storage device to deal with the 20 terrabytes of footage used in the ad.

View a film about the making of the ad:


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).