Grey launches innovative ad for Toshiba

LONDON - Grey London has released a new ad for Toshiba, building on techniques made famous by The Matrix.

The agency calls the technique ‘timesculpture', and says it is a progression of the "bullet time" technique used in the 1999 film.

But whereas The Matrix used a 3-D rotation of a still image, the new ad uses a similar technique with moving images.

The ad was shot on 200 Toshiba Gigashot cameras, which Grey claims is the largest number of cameras ever used in a film sequence.

The production company The Mill used an immense storage device to deal with the 20 terrabytes of footage used in the ad.

View a film about the making of the ad:


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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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