Grey launches innovative ad for Toshiba

LONDON - Grey London has released a new ad for Toshiba, building on techniques made famous by The Matrix.

The agency calls the technique ‘timesculpture', and says it is a progression of the "bullet time" technique used in the 1999 film.

But whereas The Matrix used a 3-D rotation of a still image, the new ad uses a similar technique with moving images.

The ad was shot on 200 Toshiba Gigashot cameras, which Grey claims is the largest number of cameras ever used in a film sequence.

The production company The Mill used an immense storage device to deal with the 20 terrabytes of footage used in the ad.

View a film about the making of the ad:


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More