Grey London poaches £53m Vodafone UK business

Vodafone: Grey was originally appointed for a one-off project
Vodafone: Grey was originally appointed for a one-off project

When Grey London won Vodafone’s £53 million UK business, more than 40 people could take personal satisfaction in the win.

"In terms of the sheer number of people involved, I can’t think of a recent pitch that matched it," Grey London’s chief executive, Chris Hirst, says.

Grey had been appointed to handle a specific campaign in March last year but, by December, was asked to pitch for the entire UK account against the incumbent, Rainey Kelly Campbell Roalfe/Y&R.

The win will be particularly sweet for the managing partner, Natalie Graeme, who galvanised the troops for the pitch while continuing to oversee the day-to-day business for Vodafone.

"Her performance was exceptional," Hirst says. "I don’t think that she slept for two weeks."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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