Grey London poaches £53m Vodafone UK business

Vodafone: Grey was originally appointed for a one-off project
Vodafone: Grey was originally appointed for a one-off project

When Grey London won Vodafone’s £53 million UK business, more than 40 people could take personal satisfaction in the win.

"In terms of the sheer number of people involved, I can’t think of a recent pitch that matched it," Grey London’s chief executive, Chris Hirst, says.

Grey had been appointed to handle a specific campaign in March last year but, by December, was asked to pitch for the entire UK account against the incumbent, Rainey Kelly Campbell Roalfe/Y&R.

The win will be particularly sweet for the managing partner, Natalie Graeme, who galvanised the troops for the pitch while continuing to oversee the day-to-day business for Vodafone.

"Her performance was exceptional," Hirst says. "I don’t think that she slept for two weeks."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More