Grey and McCann lead UK entries on Outdoor Lions shortlist

Grey London and McCann London dominate this year's UK entries on the Outdoor Lions shortlist at Cannes, with more than half out of the 49 British entries.

Persil: 'Free the Kids' by MullenLowe London is in the running for an Outdoor Lion
Persil: 'Free the Kids' by MullenLowe London is in the running for an Outdoor Lion

The WPP shop has 15 entries across different outdoor sub-categories for its campaigns for Tate Britain: "500 years of stories" and "BP Displays at Tate Britain".

Interpublic shop McCann has 11 shortlisted entries: six for its Microsoft Xbox stunt where it challenged people to stand on a billboard for 24 hours, as well as five for Ethos Travel’s "Time to get away" in which an online calendar spells out frustrated headlines such as "Fuck my life".

CHI & Partners London has six shortlisted entries: four for The Times and two for The Sunday Times’ Rich List’s "Fortunes told" campaign, while WPP stablemate J Walter Thompson London has five shortlisted entries for Listerine Cool Mint.

MullenLowe London also has five entries shortlisted: four for Persil/Omo’s "free the kids" and one for International Women’s Day. 

Meanwhile, Adam & Eve/DDB has been shortlisted four times for its work for Colman’s.

Agencies shortlisted once include McCann Birmingham (Hardy’s Wine), Fold7 (Carlsberg) and TBWA\London (Harrods).

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