There were a total of 430 entries, with Germany (78) and Brazil (62) leading the way.
Two Grey London campaigns for Tate were shortlisted, with six entries for "BP displays at Tate Britain" and four "500 years of stories".
MullenLowe London was also shortlisted across two campaigns: Persil/Omo’s "Free the Kids" (three entries) and "Next chapter" for Winston Fletcher.
Full list of UK shortlisted entries for Press & Publishing Lions
J Walter Thompson London: Listerine Cool (2x3 entries)
MullenLowe London: Persil/Omo (3 entries); Winston Fletcher "Winston Fletcher"
Adam & Eve/DDB: Harvey Nichols "Birmingham Recruitment" (4 entries)
Grey London: Tate "BP displays at Tate Britain" (6 entries); Tate "500 Years of Stories" (4 entries)
Ogilvy & Mather London: The Wildlife Trusts "Every child wild" (3 entries)
BBH London: The Guardian (2x4 entries)