Ben Sherman, the men’s fashion retailer, is speaking to advertising
agencies about its pounds 2 million creative account.
The company, which last year launched its first major advertising since
the 70s, is understood to be keen to capitalise on its rapid growth over
the past two years. Ben Sherman uses Grey Advertising, which it
appointed in 1996.
The brand is famous for its cult status among mods and skinheads in the
60s and 70s. Its popularity fell in the 80s but sales began to rise last
year on a tide of nostalgia, fuelled by the success of Britpop and the
70s fashion revival.
Nick Gray, Ben Sherman’s marketing manager, denied the review. However,
he admitted visiting a number of agencies: ’I have spoken to some
agencies but we do occasionally anyway.’
He added: ’In ten years our turnover has grown from pounds 4 million to
pounds 50 million. Grey has helped us to jump a league.’ Grey’s first
work for Ben Sherman, which broke on posters, featured thuggish young
men dressed in the shirts, coupled with uncompromising headlines.