Grey raids rivals for creative trio

Grey London has strengthened its creative department with the appointments of Wieden & Kennedy's Hollie Newton and DLKW Lowe's Miguel Gonzalez and Theo Bayani.

Gonzalez, Newton and Bayani (l-r)…bolster creative department
Gonzalez, Newton and Bayani (l-r)…bolster creative department

Newton joins Grey as a creative director. At W&K, she worked on "good proper food" for Lurpak and the Lactofree relaunch, as well as on the Honda account. She was previously at Engine.

Gonzalez and Bayani, a creative team who met at DLKW Lowe, are former Campaign Faces to Watch. They will work on Grey’s Vodafone and HSBC commercial banking briefs. Their credits include spots for Halfords and E.ON.

Bayani began his career at TBWA\London, where he was the art director on John Smith’s "dog show". Gonzalez previously worked at DDB London on clients including Harvey Nichols.

Nils Leonard, Grey’s executive creative director, said: "All three will take our creative work to new heights. But we’re not stopping here.

"We have huge ambitions and are always looking for the best talent. If you’re frustrated and want to work with incredible people in an open, modern way, making talked-about, culturally influential work, call me."


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