Grey revamps Futures subsidiary

- Grey Brand Futures, the Grey group subsidiary set up to identify consumer trends for advertisers to exploit, is boosting its management in a bid to broaden its expertise and extend its services.

- Grey Brand Futures, the Grey group subsidiary set up to identify consumer trends for advertisers to exploit, is boosting its management in a bid to broaden its expertise and extend its services.

Its senior team has been augmented by Fiona Stewart, the Henley Centre's former deputy chairman, Derek Woodgate, who was previously European marketing director of Lee jeans and a Grey client, and Linda Hodgson, an ex-FCB planning director.

Their arrival coincides with a change of name for the company, which becomes the Brand Futures Consultancy.

At the same time, Clive Cooper and Simon Ratcliffe, who founded the operation two years ago, become joint chief executives.

Ratcliffe said the changes were the result of clients approaching the company with an ever-widening range of problems, particularly strategic issues posed by the approaching millennium.

"It is now time for us to take the next step and bring in people from different backgrounds to give our clients access to a wider range of skills and experience," he added.

Stewart, who spent 14 years at the Henley Centre, where she specialised in future trends, becomes managing partner. Woodgate, known for his knowledge of youth culture, will specialise in projects involving entertainment, music and fashion as director of marketing and innovation.

Hodgson, who was closely involved in FCB's Mind and Mood research programme, takes over as head of futures planning.

Grey Brand Futures, which operates separately from the Grey agency, works for a number of its clients including Procter & Gamble and the clothing manufacturer, Ben Sherman. It also has assignments from Golden Wonder, Sainsbury's and Freemans, the mail order company.



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