Grey has created a pounds 5 million national TV campaign for Mars
Galaxy which transports viewers into a chocolate fantasy land.
The 30-second spot, which breaks on 8 February, features a woman who is
lost in the transcendental experience of a chocolate that is as smooth
At first bite, she melts into an idyllic landscape of golden ochres,
rusts and chocolate browns. The spot shows her entwined in fine silk,
drifting through the air before falling on to a bed of autumnal leaves
in a fantasy forest.
A voiceover explains: ’The experience is silk, the chocolate is Galaxy.’
As she finishes eating and wakes from her reverie, the title asks:
’Galaxy: Is your chocolate as smooth as silk?’
Tim Mellors, executive creative director at Grey, said: ’The world of a
woman’s fantasy is not unfamiliar to chocolate advertising, but the ad
captures it with a style and elegance that really ups the ante for
The film also features Moby’s song, The Sky is Broken. The ad will run
on terrestrial, cable, satellite and digital TV until 3 May. It was
written by Ivor Jones, art directed by Gary Woodward and directed by
Graham Fink through the Paul Weiland Film Company. Media planning and
buying is by MediaCom TMB.