Grey unveils Mars Galaxy campaign

Grey has created a pounds 5 million national TV campaign for Mars Galaxy which transports viewers into a chocolate fantasy land.

Grey has created a pounds 5 million national TV campaign for Mars

Galaxy which transports viewers into a chocolate fantasy land.



The 30-second spot, which breaks on 8 February, features a woman who is

lost in the transcendental experience of a chocolate that is as smooth

as silk.



At first bite, she melts into an idyllic landscape of golden ochres,

rusts and chocolate browns. The spot shows her entwined in fine silk,

drifting through the air before falling on to a bed of autumnal leaves

in a fantasy forest.



A voiceover explains: ’The experience is silk, the chocolate is Galaxy.’

As she finishes eating and wakes from her reverie, the title asks:

’Galaxy: Is your chocolate as smooth as silk?’



Tim Mellors, executive creative director at Grey, said: ’The world of a

woman’s fantasy is not unfamiliar to chocolate advertising, but the ad

captures it with a style and elegance that really ups the ante for

future productions.’



The film also features Moby’s song, The Sky is Broken. The ad will run

on terrestrial, cable, satellite and digital TV until 3 May. It was

written by Ivor Jones, art directed by Gary Woodward and directed by

Graham Fink through the Paul Weiland Film Company. Media planning and

buying is by MediaCom TMB.



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