Grey Advertising has netted pounds 18 million in new business this
week, with news that it has won ShopSmart.com and Posthouse Hotels.
Grey beat Bartle Bogle Hegarty, Griffin Bacal and the incumbent, The
Design Clinic, for the pounds 12 million ShopSmart.com business and will
now create the brand’s first TV advertising campaign.
The site offers customers a choice of more than 1,200 shops and claims
that it can ensure the fastest and most accurate price comparison
service on the web, allowing consumers to save time and money.
’This win is further acknowledgement of our understanding of dotcom
clients’ needs,’ Steve Blamer, chief executive at Grey, said.
’This is our third win in as many weeks. We received the brief on a
Monday, we had won the business by Thursday and produced the ads by
Friday,’ he added.
Following a rebranding exercise in November, Shop-Smart’s marketing
investment increased to include offline advertising, which incorporated
radio, outdoor and national press ads, as well as the sponsorship of
Channel 5’s nightly film slot.
Grey also beat Abbott Mead Vickers BBDO and HHCL & Partners to the
pounds 6 million relaunch of Posthouse Hotels this week, settling a
long-standing review, which began in 1998.
’This has been a very lengthy process and Grey presented an outstanding
solution in a matter of days. It has demonstrated strategic insight and
exceptional creative ability to help us develop a compelling and
differentiated brand,’ Keith Stevens, Posthouse’s marketing director,
Stevens joined Posthouse last month from Mars Confectionery, where he
was the European marketing manager. He reports to Patrick Dempsey, the
managing director of Posthouse.
Posthouse, which is owned by the Granada Group, is the largest hotel
chain in the UK and has been investing heavily in its offering. It
recently announced plans for significant growth over the next two
The last TV campaign for Posthouse was by WCRS in 1998. This was the
first TV advertising for the brand in four years.