Griffin Bacal has won the pounds 2.5 million UK account for
Moulinex Swan Holdings from BMP Countrywide without taking part in a
Although the final details of the new campaign have yet to be confirmed,
it will run above the line and is expected to be aimed at housewives.
Moulinex has suffered from a lack of high-profile branding since its 70s
campaign featuring the line: ’Moulinex makes things simple.’
The company spent only pounds 700,000 last year on advertising for the
Moulinex and Swan brands, after suffering losses of pounds 30 million
for the 1994-95 period.
Griffin Bacal will be involved in both UK and international campaigns
and is set to work with Moulinex’s lead agency, DDB Paris. Media in the
UK remains with BMP Countrywide.
Glen Fraser, Griffin Bacal’s business development director, said: ’This
is a good win for us. We are delighted to have such a high-profile name
on our client list.’