GROCERY, SOFT DRINKS AND HOUSEHOLD 01: Nestle - Double Trouble

Nestle is set to start a chocolate war with this brilliant mini-movie-style ad. The company is putting #9 million behind the launch of Nestle Double Cream in an attempt to muscle in on a sector that has been the almost exclusive preserve of rivals Cadbury and Mars. Creative, filmic, glamorous and beautifully directed, this ad marks a real departure from mainstream confectionery advertising.

United Kingdom

Product/client: Nestle

Agency: Lowe

Bowater House

68-114 Knightsbridge

London SW1X 7LT

UK

T: +44 20 7584 5033

F: +44 20 7584 9557

email: liz.harte@loweworldwide.com

Agency producer: Russell Benson

Art director: Damon Collins

Writer: Tony Barry

Production company: Harry Nash

Harry's House

27-29 Beak Street

London W1F 9RU

UK

T: +44 20 7025 7500

F: +44 20 7025 7501

email: firstnamesurname@harrynash.co.uk

Director: Ringan Ledwidge

Producer: Sally Humphries

Director of photography: Harris Savides

Post-production company: The Mill

40-41 Gt Marlborough St

London W1V 1DA

UK

T: +44 20 7287 4041

F: +44 20 7734 8315

email: emmas@mill.co.uk

Editor: Richard Orrick; The Whitehouse

Music: "Can't See You"; Toy Caldwell; Palan Music

Flame artist: Phil Crowe

Sound design: Scramble