More Group brings two new formats to outdoor landscape

More Group is to launch two outdoor advertising formats in June.

More Group is to launch two outdoor advertising formats in

June.



The two new display styles are the scrolling 48-sheet and the ’Golden

Square’, a 20ft- square, front-lit elevated billboard. Both formats will

launch on 1 June at 20 locations in London.



More’s scrolling 48-sheet billboards, which will be the largest

scrolling format in the UK, will initially comprise three faces but this

will be extended to six by the end of the year.



The first advertiser to appear on the the Golden Square format will be

Yahoo! and ads for the dotcom will run for the first two weeks of

June.



Saab has booked the poster sites for the second half of the month.



Julie France, sales and marketing director of More Group, said:

’Scrolling 48s will change the face of outdoor advertising as we know

it. With six faces, we will be in the unique position of offering

day-part advertising that no-one has done before. As a result, we might

eventually have morning, afternoon and evening advertisers.’



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