Group M's North America CEO Lesser departs

Group M's North America chief executive Brian Lesser is leaving for a new job at AT&T.

Group M's North America CEO Lesser departs

It means the WPP media agency group is losing the head of its biggest market while in the middle of a wide-ranging restructure.

Lesser had only been appointed as North America chief executive in 2015, replacing Kelly Clark, who is now global chief executive.

Clark is overseeing a global merger of Group M agencies Maxus and MEC and trying to turn digital agency Essence into a fourth global media network. 

Group M will now begin a search for Lesser's replacement, with Clark assuming Lesser’s responsibilities in the short-term.

Prior to joining Group M, Lesser was a key figure in WPP’s transition to programmatic media trading, and helped to build and run Xaxis, Group M’s programmatic buying-arm.

At AT&T, Lesser will be chief executive of a new business unit that will build an advertising and analytics platform for the data and content assets AT&T will acquire from its pending deal with Time Warner.

MEC lost AT&T to Omnicom's Hearts & Science in a major blow a year ago and the account loss is widely thought to have been a factor behind Group M's subsequent decision to merge the agency with Maxus.

A Group M spokesman said: "Brian has been a key contributor to 24/7, Xaxis and most recently Group M, and we are sorry to see him go, but wish him every success in his new role. We will immediately start the search for a replacement."

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).