Grupo Consultores launches UK arm

Grupo Consultores, the research company that specialises in monitoring agencies, is launching in the UK.

Juliet Blackburn: takes the role of managing director at Grupo Consultores UK
Juliet Blackburn: takes the role of managing director at Grupo Consultores UK

Juliet Blackburn, the former head of digital at AAR and consumer marketing director at Skype, joins as the managing director of GC UK. Her first project will be to launch a UK version of agencyScope, GC's survey on agency performance and market perception of them.

GC will not offer agency intermediary services to clients in the UK but will focus instead on providing in-depth information based on interviews with senior marketers.

It launched in Spain more than 20 years ago and has also started a joint venture with R3, a consultancy in Asia.

Blackburn will work closely with Cesar Vacchiano, the president and chief executive of GC, and plans to launch the first UK agencyScope survey next spring.

She said: "We are adapting our analysis to the reality in the UK, which is more advanced than other markets."

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).