Gü appoints DDB to pan-Euro advertising account

Gü, the luxury chocolate dessert brand, has awarded its pan-European advertising account to DDB.

Gü: previously worked with Mother
Gü: previously worked with Mother

The agency was appointed to the business following a pitch against Bartle Bogle Hegarty and Smith Dennison.

DDB's first work for the brand will launch in Spring 2011, and will include TV, cinema, print, outdoor, radio and experiential activity. 

Gü first called a review of its advertising business in September. Previously the chocolate brand had worked with Mother London on a project basis.

Gü’s most recent advertising campaign launched in March, and introduced the new strapline: "Gü you Ganache?"

The campaign included a Twin-Peaks-style TV ad, created by Mother, which featured a middle-aged woman visiting a dark and seedy underworld to get her first taste of Gü.

Gü currently sells a range of chilled chocolate puddings and brownies. It also offers a range of fruit-based desserts, which are sold under the name Frü.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).