The Guardian has added two new sections to its Monday edition in a
bid to attract additional recruitment ads.
New Media Guardian replaces the secretarial section, while secretarial
job hunters now get their own tabloid supplement called Office
Space in both sections will be sold by The Guardian’s 38 telephone and
11 field sales executives, alongside departments in Manchester and
Telephone sales manager Neil Roberts said the team aimed to ’grow
business from the current client base, as well as attracting new
Office Hours will typically have five editorial and 15 ad pages,
although Roberts added that the launch issue contained 24 pages of ads.
New Media Guardian will have three pages of editorial and up to five ad
Roberts added: ’The previous secretarial section was perceived as being
aimed at media secretaries but this is for the whole of the market.’
The Guardian described the new-media section as a ’newspaper first’.
Edited by media editor Kamal Ahmed, it will assess the impact of the web
on existing media.
’This is the big media debate - will the old be killed by the new?’ said
Ahmed. ’We want to give our readers the essential briefing they
Guardian Newspapers deputy managing director Carolyn McCall said the
success of the Monday package, both editorially and commercially, had
been phenomenal. ’With these new sections, the paper is once again
reinstating its trailblazing position and unrivalled service.’
The launch of Office Hours will be supported by six-sheet poster
activity, plus direct mail to 15,000 secretaries.