Guardian appoints head of fashion sales from the FT

The Guardian has hired Alexis Williams as head of fashion sales from the Financial Times where he was head of life and arts.

Alexis Williams: The Guardian's new head of fashion sales
Alexis Williams: The Guardian's new head of fashion sales

Williams will report to Natasha Murray, director of client partnerships, Guardian news and media, and will work closely with the Guardian's fashion editorial team.

He is tasked with growing the publisher's commercial revenues in the fashion category. 

Williams will also be responsible for the Guardian's commercial relationships with key fashion houses and for working in partnership with key advertisers for The Guardian, The Observer and The Fashion, the bi-annual unisex style magazine.

"The Guardian’s coverage of fashion is at the cutting edge of contemporary culture and I'm excited to be joining a team that puts readers at the centre of everything it does," Williams said. 

Murray credited Williams' appointment to his in-depth knowledge of the sector and strong international publishing experience.

Williams first joined the Financial Times in 2004 and has since held several positions including head of arts advertising and global client director for men's fashion.

At the FT, Williams relaunched its arts website in collaboration with advertisers. He most recently launched the Art of Fashion magazine as part of the refreshed FT weekend edition. 

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More