Guardian expands its Saturday package with new launch

- The Guardian has announced the launch of a new addition to its Saturday package, a weekly digest of the world's press, called the 'The Editor'.

- The Guardian has announced the launch of a new addition to its Saturday package, a weekly digest of the world's press, called the 'The Editor'.

Due to launch on 9 May, The Editor aims to select the best of the world's media each week by extracting the most interesting and important stories from the internet, print and broadcast media.

The A4 24-page magazine will open with a look at how the world's press was reported that week. In addition it will include an opinion section which looks at the interpretation of a particular subject by British and foreign commentators.

A web watch column will list the most talked about internet sites of the week and an entertainment section will select extracts from all the best interviews on people in the news that week. Also featured will be an arts and books section, which will give a synopsis of the latest books, plays or films.

Stephen Palmer, marketing director at the Guardian, said: "The Editor will be the Guardian's search engine on all global events and how they are reported by the world's media. Once again the Guardian is showing its ability to catch the mood of the moment whilst providing the reader with something useful and intelligent."

The launch will be supported by a three week national TV advertising campaign breaking on 8 May and created by Leagas Delaney with media buying through New PHD.





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