Guardian fashion site nets Uniqlo sponsorship

The Guardian has partnered with Uniqlo, the high-street fashion retailer, to support its relaunched fashion site.

The Guardian: unveils revamped fashion site
The Guardian: unveils revamped fashion site

Uniqlo will sponsor the Guardian Fashion site, which relaunched today with a redesign ahead of London Fashion Week, for three months. The deal includes page skins and a roadblock of the ad slots on the fashion content.

The Guardian has also created a Uniqlo microsite, which containing unique fashion content for its readers, including competitions, exclusive offers and information on the fashion brand and its products.

As part of the deal, Uniqlo will be integrated into other areas of the Guardian portfolio and over the coming months it will be creating a series of advertorials for Uniqlo that feature its new products and also its recycling partnership with Centrepoint.

The Guardian's fashion drive began last month, when it relaunched its fashion blog.

Uniqlo, whose head of marketing has stated an aim to make its ecommerce site into its flagship store, has been widely recognised for its digital marketing activity.

Last year when its UK website was down it created a microsite that encouraged consumers to tweet the price of its clothing.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).